Background
Founded in the 1960s, Far East Organization is Singapore’s largest private property developer today. Its operations span the full spectrum of the real estate market, from the residential and retail, to the hospitality, office and industrial sectors.
Far East Organization has two listed arms, Orchard Parade Holdings Limited and Yeo Hiap Seng Limited, and more than 180 privately-held development and investment companies under its umbrella.
In the last 50 years, Far East Organization has contributed significantly to Singapore’s skylines, having developed more than 700 properties.
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Description
Online Publication Concept & Design + Art Direction
VibrantStyle is tasked to conceptualise the EDM (Electronic Direct Mailer) interface for Far East Hotels.
The EDM is targeted at potential customers and businesses affiliates to inform them of the latest promotions and room rates for the month. The result is a highly effective campaign where recipients are able to book a hotel on a specific calendar day in 1 click, through their email browser. VibrantStyle maintains and hosts the 20,000 strong customer database.
 View EDM
View Online Publications
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