Description

Interface Design + Art Direction + System Design + Application Development (CMS)
VibrantStyle is tasked to conceptualise the web interface and together with the development team, worked out a seamless system design to provide a total web solution for FARO.
The website is targeted at potential businesses and buyers of laser scanning equipment, and to educate and inform visitors of their wide array of products in carefully sorted categories. The result is an aesthetically fresh, straight to the point, a highly usable, highly customisable CMS backend and multi-language enabled site for the NASDAQ listed company.
VibrantStyle has also provided CMS training for the FARO global web maintenance team through the use of teleconference and Macromedia Breeze presentation over 2 days.
A small online "treasure hunt" campaign is devised to celebrate the launch of the new website as well. Purpose: To assist users to familiarise and find out more for themselves to the whole new interface and content.
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