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Background

SPRING JuChunYuan is a joint venture between Far East Hospitality, the hospitality arm of Far East Organization, and JuChunYuan Fuzhou. The only restaurant in Singapore that exclusively serves traditional Min cuisine, SPRING JuChunYuan carries the remarkable legacy of the original 142-year-old JuChunYuan Fuzhou restaurant, an institution in itself and a name synonymous with authentic fine Min cuisine.
 


 
 

Description

Concept + Design + Art Direction

VibrantStyle is commissioned by Far East Hospitality to create a microsite for Spring Ju Chun Yuan. It requested for a visually endearing site that reflects a very ancient and traditional chinese setting with a pinch of modernity. The result is a tastefully designed site with simple interactivity that brings out the essence of its signature "Buddha Jumps Over the Wall" dish.

Online accolades: NewWebPick SuperPick of the WorldDesignLicks Featured Site of the Day (July 2007)

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