Background
The Singapore Tourism Board hopes to be able to market Singapore as a tourist destination for families.
It has support from over 2,200 business outlets which have pledged to be pro-family.
The "Making Businesses Pro-Family Workgroup" - which is behind the Pro-Family Business Pledge initiative will push the initiative beyond retail, food and beverage businesses, to transport and healthcare services. The online contest is an initiative by
the Ministry of Community Development, Youth and Sports and Family Matters!
Description
Concept Design + Art Direction + Application Development
VibrantStyle is commissioned by MCYS to create a refreshing and less serious looking contest website that allows contestants to post images online. Through the website, visitors can manage their accounts, browse the gallery and gather more information regarding the contest. The contest is held in the month of September 2006.
