VibrantStyle

Every year nearly 3 million people die from AIDS. Of the 40 million people living with HIV/AIDS, Africa (which has just over 10% of the world's population) is home to 60% (25 million). The disease is the leading cause of death in Africa. (RED) was created by Bono (U2 singer and activist) to engage business and consumer power in the fight against AIDS in Africa. (RED) is not a charity or "campaign". It is an economic initiative that aims to deliver a sustainable flow of private sector money to the Global Fund.

Description

Concept + Interactive Design + Art Direction

VibrantStyle is engaged to create an online campaign to promote the Motorola RED concert to be held at the rooftop of Market Street carpark, Singapore. This music event is comissioned by Kinemat with Motorola being the official sponsor. The event sees 1500 free tickets up for grabs and a third of them were confirmed online within 48 hours of the web launch. The site has also been voted 'Superpick of the World' and featured site of the day by renowned awards NewWebPick and DesignLicks respectively.

Online accolades: (March 2007)

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