Background
The Straits Times, Singapore's national english newspaper, is stepping into a bold interactive plaform, STOMP or Straits Times Online Mobile Print, to engage Singaporeans in new and exciting ways. STOMP, the newest kid off the block for the 161-year-old Straits Times, is being launched 'live' at www.stomp.com.sg . Singapore Seen is a dynamic section under STOMP. |
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Description
System Design + Application Development
VibrantStyle is commissioned to design and develop the forum, chat and blog systems for Straits Times' highly publicised brand new platform, STOMP, to connect, engage and interact with its readers. STOMP delivers content which is interactive and which will help develop new communities of Singaporeans bonded together by shared interests.
The campaign is targeted at the young and middle aged group readers.
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Website
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