Revenue generating Web sites thru Search Engine Optimisation and Good Web Design
One often wonder how does web site brings you business? Isn't the dot com era a bust?
In fact, it is lively as can be. Especially in Asia, people are particularly sceptical about the internet and its ability to create a channel of revenue.
Basically, for a web site to generate revenue, traffic has to be reccuring and on top of that, the web site is basically your internet shop front, just like a typical brick and mortar store. While traffic can be brought by search engines, if the web site does not display any relevant information for the audience that comes to the site, it is as good as nothing.
A good web site design with search engine optimisation will bring revenue for businesses. That of course is provided that the keywords are researched before the search engine optimisation and the web site design is well done.
When people come to your web site. The questions below often come into their mind
What is Search Engine Optimisation (SEO)
It's been some time search engine optimisation is around.
To start with, the result of SEO basically bringing you to the top of the search engine for specific keywords.
Example, I use google and search for the word, web design. The specific web site that has been optimised for search engine will show up in the top 10 listing.
How is SEO done?
To put it briefly, there is generally 2 types of search engine optimisation.
On page SEO and Off Page SEO
On Page SEO consist of
Web Design
A good web site design is not simply creating a web site that looks good. The web has evolved from having great looking web site to great usable web site. In the past, flash was a hype in Asia, many companies switch to having flash on their website and thought it was really good to have animation on their web site. Little do they know that not only flash is not search engine friendly, on top of that, many flash designers fail to understand how important usability on web design is.
Look at the success of google, build your web site with its focus on its users. Not for your own judgement whether it looks good or bad. Good or bad looks are subjective, usability is not subjective, it can be tested and proven.
In fact, it is lively as can be. Especially in Asia, people are particularly sceptical about the internet and its ability to create a channel of revenue.
Basically, for a web site to generate revenue, traffic has to be reccuring and on top of that, the web site is basically your internet shop front, just like a typical brick and mortar store. While traffic can be brought by search engines, if the web site does not display any relevant information for the audience that comes to the site, it is as good as nothing.
A good web site design with search engine optimisation will bring revenue for businesses. That of course is provided that the keywords are researched before the search engine optimisation and the web site design is well done.
When people come to your web site. The questions below often come into their mind
- Who are you?
- What do you do?
- How credible are you?
What is Search Engine Optimisation (SEO)
It's been some time search engine optimisation is around.
To start with, the result of SEO basically bringing you to the top of the search engine for specific keywords.
Example, I use google and search for the word, web design. The specific web site that has been optimised for search engine will show up in the top 10 listing.
How is SEO done?
To put it briefly, there is generally 2 types of search engine optimisation.
On page SEO and Off Page SEO
On Page SEO consist of
- Meta tag Optimisation
- SEO copywriting on pages
- Site structuring
- Link Building
Web Design
A good web site design is not simply creating a web site that looks good. The web has evolved from having great looking web site to great usable web site. In the past, flash was a hype in Asia, many companies switch to having flash on their website and thought it was really good to have animation on their web site. Little do they know that not only flash is not search engine friendly, on top of that, many flash designers fail to understand how important usability on web design is.
Look at the success of google, build your web site with its focus on its users. Not for your own judgement whether it looks good or bad. Good or bad looks are subjective, usability is not subjective, it can be tested and proven.