Site Success Through Traffic Analysis
This is how to do it:
- Make changes to Website over a predetermined test period
- Make one change at a time (to evaluate its impact)
- Keep a record of changes
Extract the Following Information From the Site Statistics (over test period)
Number of visitors (v)
Number of page views (pv)
Duration - Percentage of visits longer than 2 minutes (d)
Enquiries - Number of enquiries (e)
Working Out the Success Rate
Visitor to page view ratio (vpr)
vpr=pv/v
Average duration - Divide each months visitor durations longer than 2 minutes (mvd) by total to get average visitor durations (avd)
avd=mvd/tvd
Average enquiries - Add number of enquiries to get total enquiries (te).
Divide monthly enquiries (me) by total enquiries (te) to get average enquiries (ae) [ ae=me/te ]
Success Rate (weighted average) = (vpr*2)+(avd*3)+(ae*5)
Give vpr, avd and ae a relative weighted number out of ten based on the importance