Why do you have to optimise your web site for the search engines?
New web sites can be submitted to search engines by filling out their search engine url submission form. While by submitting your web site url to search engines, you will induce search engine spiders to crawl to your web site and list you into their database, this unfortunately is not enough. Without optimising your web pages, your web site will be listed in position 329 out of 582, 588, 031 result pages.
Why is this so?
Search engine spiders ranked you based on mathematical caculations. This is what we call search engine ranking algorithms. Factors such as
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- Page Title -
This is a major factor that affects your ranking
Example: [title]Your Web Page Title [title]
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- Page Content- (Body Text)
Relevant contents to your page title will make a significant difference.
Example: [body]all your page contents[/body]
==================
- Page Keywords -
While most search engine do not focus much on this, it is important define here what search terms are important for that particular web page.
Example: [meta name="keywords" content="your keyword 1, your keyword 2"]
==================
- Page Meta Description -
Many search engines display your result as such. Thus it is important your meta description draws attention as that will improve your click through rate. Remember that you may be ranked 2nd doesn't mean you cannot have as many visitors as the 1st search result web site.
Yourdomainurl.com
Your meta description
Example: [meta name="description" contents"Description of your contents on this page"]
==================
- First Sentence of the body -
This is another factor that contribute to your ranking. Search engine emphasize on the
Do you think you will go past the first page when you search for your result? Maybe, but how often?
75% of seachers never look further than page one. (Source: Georgia Institue of Technology). Most serch engines display ten results on the first page; and ver few searchers click the links to look into the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results."
Danny Sullivan, Clickz Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."
You'll only get targeted visitors from search engines if your web site is listed in the top results.
You must tell search engines what your web site is all about
Search engines must be able to find out what your web site is all about. If search engines cannot find out that your web site is about wedding planning, they cannot give your web site high rankings for that keyword.
The process of optimising your web pages so that search engines can quickly find out what your web site is all about is called search engine optimisation (SEO).
Why is this so?
Search engine spiders ranked you based on mathematical caculations. This is what we call search engine ranking algorithms. Factors such as
==================
- Page Title -
This is a major factor that affects your ranking
Example: [title]Your Web Page Title [title]
==================
- Page Content- (Body Text)
Relevant contents to your page title will make a significant difference.
Example: [body]all your page contents[/body]
==================
- Page Keywords -
While most search engine do not focus much on this, it is important define here what search terms are important for that particular web page.
Example: [meta name="keywords" content="your keyword 1, your keyword 2"]
==================
- Page Meta Description -
Many search engines display your result as such. Thus it is important your meta description draws attention as that will improve your click through rate. Remember that you may be ranked 2nd doesn't mean you cannot have as many visitors as the 1st search result web site.
Yourdomainurl.com
Your meta description
Example: [meta name="description" contents"Description of your contents on this page"]
==================
- First Sentence of the body -
This is another factor that contribute to your ranking. Search engine emphasize on the
Do you think you will go past the first page when you search for your result? Maybe, but how often?
75% of seachers never look further than page one. (Source: Georgia Institue of Technology). Most serch engines display ten results on the first page; and ver few searchers click the links to look into the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results."
Danny Sullivan, Clickz Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."
You'll only get targeted visitors from search engines if your web site is listed in the top results.
You must tell search engines what your web site is all about
Search engines must be able to find out what your web site is all about. If search engines cannot find out that your web site is about wedding planning, they cannot give your web site high rankings for that keyword.
The process of optimising your web pages so that search engines can quickly find out what your web site is all about is called search engine optimisation (SEO).